Importance of Carnival in Aphra Behn’s The Rover Essay Essay Example

Importance of Carnival in Aphra Behn’s The Rover Essay Paper â€Å"Masquerading! A obscene usage to corrupt our young person. There’s something more in this than I imagine. † – Don Pedro Aphra Behn. the first female dramatist to gain a life through her authorship. was besides one of the wittiest and entertaining every bit evidenced through her most good known drama. The Rover. Set in seventeenth century Italy while under the colonial reign of Spain. a big dramatis personae of characters becomes embroiled in scenes of unfaithfulness. seduction. deceit. and luxuriant swordplay. which create tenseness and confusion in add-on to many comedic episodes. The scene is Carnival clip in Venice. which is of import to the secret plan for several grounds: the erosion of masks ( as was customary ) allows a freedom from normal restraints. there is frequently in the drama a error made in individualities. fortunes can ( and do ) happen which could neer otherwise happen. it allows for a fast gait to be maintained which keeps the witnesss involved. and finally. â€Å"confusion captures the spirit of the carnival† ( 1 ) . We will write a custom essay sample on Importance of Carnival in Aphra Behn’s The Rover Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Importance of Carnival in Aphra Behn’s The Rover Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Importance of Carnival in Aphra Behn’s The Rover Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer During carnival times category barriers came down with the rich mingling with the hapless. The tradition of have oning masks at carnival clip became necessary in order to protect the individualities of the rich ( 2 ) . This besides gave chances to move out in a mode far removed from their accustomed 1. By holding her female characters hidden behind masks. Behn is able to take them from their traditional functions as adult females and give them empowerment. In consequence. they can presume new personalities and take their suppressions or the otherwise usual yokes that have been cast on them by a male-dominated society. Hellena is the perfect illustration of one throwing off suppressions and uncovering her inner ego behind the pretense of a mask. Slated for the convent in an attempt by her male parent to consolidate the household fundss. she decides that this carnival will be the clip she finds a adult male – and she sets her sights on one as dare and quick-witted as herself. She is able to track him in different camouflages and at one point sets out to â€Å"vex† him for his maintaining with Angellica. She shows herself to be a strong. independent-thinking adult female in an age when adult females had few personal rights. The carnival scene is the vehicle that gives her the freedom to act in the mode she does. The carnival scene is besides the cause of misguided individualities. Because of this confusion Behn is able to foster the comedic and suspense elements. For illustration. Don Pedro is denied his chance with the lovely Angellica when his friend ( and his intended brother-in-law ) Don Antonio pays his offering to be with her. Don Pedro is further incensed by the fact that this is a rebuff against his sister. Florinda. which finally leads to the scene of a clip and topographic point for a affaire dhonneur. Of class. Don Antonio believes he is facing Belvile from his verbal exchange with Don Pedro. Ironically. when Belvile comes to the assistance of Don Antonio subsequently. he is charged with really making the offense of wounding him. Unwittingly. Don Antonio presses Belvile into contending for him against Don Pedro for the award of Florinda. Belvile’s love! This is one of many cases when the characters end up in entertaining state of affairss due to misidentify individuality. The errors made by the characters frequently mistaking each other has an added consequence of the audience holding to pay particularly close attending themselves to how the secret plan develops. Since all of the action occurs during Carnival ( particularly Venetian ) . the audience of course expects some sort of confusion and mayhem to happen. This helter-skelter environment keeps the gait quickened doing the carnival puting a natural pick for a Swift paced drama. Traditionally. carnivals of this sort â€Å"would take topographic point in the assorted Venetian plaza and would affect repasts of imported daintinesss. dance and amusement by jugglers. acrobats. etc. every bit good a efforts of strength or dare. performed by immature work forces. and normally ensuing in being plunged into the stop deading Waterss of the canal. † ( 2 ) . With the goings-on throughout the metropolis during Carnival. the drama ( as the witnesss expect ) would of course exhibit the same unprompted ambiance of merriment and celerity of motion that occur during carnivals. The drama is besides doing a forward statement for its clip and can because of the peculiar nature of the carnival. Through Hellena. Behn is talking for women’s equality. Hellena while disguised is as brave and vocal as any adult male of the period. She is able to move as work forces do – taking a mate as one would livestock. Another mute averment Behn makes is of the intervention of adult females who were non privileged. Repeated efforts at ravishing Florinda because the work forces thought she was of a lower station don’t put work forces in a good visible radiation. The attitudes of these work forces are that this is recognized pattern and tolerated in seventeenth century society. Undeniably. it would look as if they saw it as their right. Finally. while most work forces would look at Willmore’s high-handed attitude and behaviour with what one might name fear ( who wouldn’t want to be a daredevil? ) . his prevarication. craftiness. and philandering ways are non qualities that cause one to reflect. These things along with the women’s sexual audacity would do this drama to be denigrated in the following epoch. In decision. Behn’s pick to put the action of the drama in Venice during a carnival was appropriate to the subject. Indeed. one could reason that without the carnival as a background. Behn could non hold as efficaciously pulled off the character’s relationships and the myriad encounters about every bit good. The characters actions speak as much if non more than their words do and the velocity of the drama is determined by these actions. This could merely hold been achieved by the confusion and spontaneousness inherent in the nature of carnivals. Therefore. the importance of Carnival in Aphra Behn’s The Rover was paramount to the success of the drama.

Anemia Case Study Essays - Anemias, Mineral Deficiencies

Anemia Case Study Essays - Anemias, Mineral Deficiencies Running Head: Anemia Case Study Anemia Case Study Name: Institute: Date: Case Study #1 Ms. A has breathlessness, lethargy, light-headedness, tachycardia, tachypnea and hypotension. She is suffering with menorrhagia and dysmenorrheal for ten to twelve years and taking aspirin to relieve menstruation pain as well as to avoid joint stiffness while playing golf. Her laboratory values shows low Hemoglobin=8g/dl (Normal value 12-15.2gm/dl in female), Low Hematocrit = 32% (Normal value- 37-46% in female), low Erythrocyte count = 3.1x 10/m (Normal - 3.8-5.5 x 10/mm in female), Reticulocyte count = 1.5% (Normal 0.5-1.5%) and RBC smear shows microcytic and hypochromic cells (Saunders, 1999). Based on these observations, Ms.A is most likely having iron deficiency anemia. Anemia is also called iron poor blood. There are many types of anemia. Iron deficiency anemia is the most common type of anemia in the world. Blood is unable to carry enough oxygen when there is anemia. Hemoglobin is an iron rich protein that gives red color to the blood. Iron is an essential substance for the synthesis of hemoglobin. The function of hemoglobin is to carry oxygen from the lungs to all parts of the body. Pregnancy, heavy menstruation, ulcers, colon polyps, inherited disorders, colon cancer and inadequate intake of dietary iron are some causes of anemia. Some blood disorders like Thalassemia, sickle cell anemia and cancer also can lead to anemia (Anemia , 2011). Regular use of aspirin or other non steroidal antiinflamatory drugs like Ibuprofen can lead to anemia aswell.Microcytic and hypochromic red blood cells are seen in iron deficiency anemia. Dietary deficiency of iron and chronic blood loss are the two main causes of this type of anemia.Other causes are inability to absorb iron like in intestinal diseasessuch as celiac disease and intake of some medication that reduce the acid in the stomach. The signs and symptoms include tachycardia, dyspnea, palpitations, fatigue, pallor, mouth sorness especially on the corners of the mouth (Module 3 Readings). Anemia also can make the patient weak,cold and irritable. The doctor will diagnose iron deficiency anemia based on the medical history, physical exam and the results of the tests and procedures. There may be no signs and symptoms to mild to moderate iron deficiency anemia.Therefore,often this anemia is diagnosed during a screening test or when checking for other problems.Iron deficiency anemia usually develop over time.A simple blood test of complete blood count can diagnose the disease.Other tests used to diagnose iron deficiency anemia are reticulocyte count, peripheral smear and tests to measure the iron levels. This type of anemia can be succesfully treated and it depends on the cause and severity of the condition. Treatment includes dietary changes and iron suppliments.Iron therapy in injectable forms and blood transfusion are the tratment for severe iron deficiency anemia.If the iron deficiency is caused by bleeding, the cause has to be treated first.For example, a bleeding peptic ulcer may need antibiotics,other medications and even surgery.(Explore Iron- Deficiency Anemia, 2011). Ms.A shows most of the signs and symptoms of iron deficiency anemia. Her blood work is also indicating the same. Based on the circumstances and preliminary work up , Ms. A is most probably having Iron deficiency anemia. It seems there may be some different contributing factors to Ms. As circumstance. It would be beneficial to her if she were educated about supplements for the heavy menses, maintaining hydration and knowledge about dosage and risks of taking aspirin. Reference Anemia . (2011). Retrieved from Medline Plus: nlm.nih.gov/medlineplus/anemia.html Explore Iron- Deficiency Anemia. (2011). Retrieved from National Heart Lung and Blood Institute: nhlbi.nih.gov/health/health-topics/topics/ida/ Saunders, W. (1999). Normal Reference Range Table. Retrieved from http://pathcuric1.swmed.edu/pathdemo/nrrt.htm

Using City Directories for Genealogy Research

Using City Directories for Genealogy Research For anyone researching ancestors in a city or larger community, standard genealogical resources often fall short. Newspapers generally mention only the influential, interesting or most newsworthy residents. Land records offer little help when researching renters. Census records dont tell the stories of individuals who moved multiple times between census years. Cities, however, offer an invaluable historical and genealogical resource not available to those of us researching rural ancestors- namely, city directories. City directories offer anyone conducting family history research in a city or large town a nearly annual census of city residents, as well as a window into the community in which they lived. Genealogists all know the value of placing an ancestor in a particular time and place, but city directories can also be used to follow an individuals occupation, place of employment, and place of residence, as well as potentially identify life events such as marriages and deaths. Looking beyond the names of your ancestors, city directories also provide invaluable insight into your ancestors community, often including sections on neighborhood churches, cemeteries, and hospitals, plus organizations, clubs, associations, and societies. Information Often Found in City Directories Name and occupation of head of household (often men and female widows; later single employed females)Name of spouse (often in parentheses following name of husband; mid to late 19th century)Sometimes the names of children, often only those employed outside the homeStreet name and house number of residenceOccupationWork address (if employed outside the home) Tips for Research in City Directories Abbreviations were often used in city directories to save printing space and costs. Locate (and make a copy) of the list of abbreviations, usually located near the front of the directory, to learn that n Fox St. indicates near Fox St., or that r means resides or, alternatively, rents. Properly translating the abbreviations used in a city directory is essential for correctly interpreting the information it contains. Dont miss the late listing of names received too late for inclusion in the alphabetical portion. This can usually be found located just before or after the alphabetical list of residents and may include people who had recently moved to the area (including those moving within the city limits), as well as individuals the canvasser missed on his initial visit. If youre lucky, you may find a separate list of individuals who migrated from the city (with their new location), or who died within the year. What If I Cant Find My Ancestor? Just who was included in a city directory was up to the discretion of that directorys publisher, and often varied from city to city, or over time. Generally, the earlier the directory, the less information it contains. The earliest directories may list only people of higher status, but directory publishers soon made the attempt to include everyone. Even then, however, not everyone was listed. Sometimes certain parts of town weren’t covered. Inclusion in a city directory was also voluntary (unlike a census), so some people may have chosen not to participate, or were missed because they werent home when the agents came calling. Make sure you have checked every available city directory for the time period when your ancestors were living in the area. People overlooked in one directory may be included in the next. Names were also often misspelled or standardized, so be sure to check name variations. If you can locate a street address for your family from a census, vital, or another record, then many directories also offer a street index. Where to Find City Directories Original and microfilmed city directories can be found in a variety of repositories, and an increasing number are being digitized and made available online. Many may be available either in original format or on microfilm in the library or historical society that covers that particular locality. Many state libraries and historical societies have large city directory collections as well. Major research libraries and archives such as the Library of Congress, Family History Library, and American Antiquarian Society also maintain large collections of microfilmed city directories, for locations across the United States. Over 12,000 city directories for cities across the United States, most from the collection of the Library of Congress, have been microfilmed by Primary Source Media as City Directories of the United States. Their online collection guide lists the cities and directory years included in the collection. The Family History Library Catalog also lists a large collection of city directories, most of which can be borrowed on microfilm for viewing at your local Family History Center. Where to Find Old City Directories Online A large number of city directories can be searched and viewed online, some for free and others as part of various subscription genealogy collections. Large Online City Directory Collections Ancestry.com has one of the largest online collections of city directories, with a focus on coverage between the 1880 and 1900 U.S. federal census, as well as 20th century data. Their U.S. City Directories collection (subscription) offers good search results, but for best results browse directly to the city of interest and then page through the available directories rather than relying on search. The City Directories collection online at subscription-based website Fold3, includes directories for thirty large metropolitan centers in twenty U.S. states. As with the collection at Ancestry.com, better results are achieved by browsing the directories manually rather than relying on search. The Historical Directories Searchable Library is a free website from the University of Leicester in England, with a nice collection of digitized reproductions of local and trade directories for England and Wales for the period 1750–1919. Additional Online Sources for City Directories A number of local and university libraries, state archives and other repositories have digitized city directories and made them available online. Use search terms such as city directory and [your locality name] to find them via your favorite search engine. A number of historical city directories can also be found through online sources for digitized books, such as Internet Archive, Haithi Digital Trust, and Google Books.

CRIMINAL EVIDENCE AND PROCEDURE ONLINE WRITTEN ASSIGNMENT

CRIMINAL EVIDENCE AND PROCEDURE ONLINE WRITTEN - Assignment Example Hymon identified himself as a police officer and ordered the suspect to stop. The young man crouched at the fence ignored the officer's command and attempted to over the fence. While the suspect was going over the fence, the police officer fired at the suspect hitting him in the head. The burglary suspect was a fifteen-year-old named Edward Garner who consequently died as a result of the shooting. The officer who shot Garner was acting pursuant to the law of Tennessee and the Memphis police department policy. The Memphis police policy authorizes a police officer to use deadly force to apprehend a fleeing suspect. It provides that where all other means to apprehend that suspect have been exhausted. The police are taught to shoot to kill and not trained to shoot to wound, therefore, it is apparent that Garner's death was not accidental. Thereafter the suspect’s father brought a civil rights action against the Director of Police, the Memphis Police Department, the City, the mayor and officer Hymon. Legal point of issue The action was founded on the claim that when Hymon shot and killed Garners he violated his constitutional rights as under the fourth, eighth and fourteenth amendments. The other defendants in the case were enjoined in the suit on the basis that they failed to exercise due care in the employment, training, and supervision of officer Hymon and, therefore, they were equally responsible for Garners death. Decision of the court The court decided that the using deadly force to seize a fleeing and unarmed felon is unconstitutional as indicated by the mandates of fourth, eighth and fourteenth amendments. Additionally the court found that the rule of the fleeing felon does not violate the provisions of either the fourth or the eighth amendments. Reasoning of the court In arriving at its decision, the court reasoned that a police officer could arrest an individual if there is the probable reason that the individual has committed a crime. The fourth am endment does not make any provisions concerning how the seizure is made. The seizure should have a balance of the extent of intrusion as against the reasonableness of the manner the arrest is made. To determine the reasonability of an arrest, there must be a balance of both nature and the quality of the intrusion on the individuals interests as provided for by the fourth amendment against the importance of the interests of the government to justify the seizure. The court referred to the case of Michigan v summers where it was held that the key principles of the fourth amendment are balancing competing interests. Furthermore, the court found that reasonableness depends on when the arrest is made and how it is executed. In view of this and in light of the current case, the court found that irrespective of the probable cause to apprehend a suspect the officer apprehending the suspect must not always do so by killing him. The use of such deadly force by an officer in conducting an arres t is unmatched (Kevin, Rick, & Betsy 2007). The fundamental interest of the suspect is his life and the use of lethal force in effecting an arrest frustrates the interest of the individual (Gino 2003). The use of lethal force also frustrates the interest of the society in judicially determining the guilt of the suspect and

Applied Business Research-week 4 Assignment Example | Topics and Well Written Essays - 1000 words

Applied Business Research-week 4 - Assignment Example Managers will not stop talking and researching about happiness at workplace for they understand that their clients will get satisfactory services, hence improving the corporation’s sales as happiness possessed by the workforce will effortlessly manipulate customers’ loyalty toward their products. Finally, get assured that many individuals have understood the importance happiness in workplace while others are yet to encounter its significance. Therefore, the talk about happiness will continue. In the article, the authors strive to define positive psychology as scientifically informed acuity on what make life worth living. The writers also tried to elucidate the derivation of positive psychology as they believe that it originated from Maslow book called motivational and personality of 1954. It was hypothesized in 1998 by Martin Seligman who realized that positive psychology has left out two things; helping people to live a productive and fulfilling lives and also nurture high aptitudes (Seligman & Csikszentmihalyi, 2000). Positive psychology is anticipated to grow steadily and thus helping psychologist to better understand the society and thus using this new branch of psychology in resolving problems confronting humankind. The authors have also exposed how positive psychology is skillful at shaping vital conceptions to be used by individuals in asphyxiating impending problems. In conclusion, the authors have emphasized that people should synthesize on positive and negative life factors that they face in their daily lives thus using them to live a praiseworthy life. Employee morale significantly relate in fostering happiness in the workplace. Morale, certainly, is something that cannot be bought, but is attained within the working surroundings of an individual. Therefore, the same environment must be capable of providing opportunities where one is trusted, valued and respected. This is

Women Empowerment Essay Example for Free

Women Empowerment Essay â€Å"There is no chance of the welfare of the world unless the condition of women is improved. It is not possible for a bird to fly on one wing.† Swami Vivekananda The most significant and longest social movement continuing is movement for emancipation of women. Though the primary goal for women empowerment is to improve the quality of life of women but it has also deep ramifications in social, economic and political scenario of body polity. The media through its reach to people at large has been instrumental though not to the extent desired in supporting the movement for women emancipation by focusing neglect and marginalization of the position of the women in society. It sounds intriguing how from a highly dignified position in India’s mythic history, the woman in India has been relegated to a secondary position. The vested interests of the ruling elite and the male lobby influenced by alien cultures legitimised woman as an individual of little consequence. It would be a sad commentary on the subordinate role of women in India when woman is ideally viewed as Shakti (Power), the origin of power itself but in reality found as helpless, hapless woman without any identity except that of a wife, or the mother who has very little voice in decision making and has very little by way of her own basic choice. Although discrimination against and exploitation of women are global phenomena, their consequences are more tragic in the some parts of the globe particularly in under developed countries where, ignorance, deprivation of the basic * Address by Mr. Justice G.N. Ray, Chairman, Press Council of India at the inauguration session of National Press Day on November 16, 2008 at Vigyan Bhawan, New Delhi. 2 necessities of life, and the ever-growing pressure of transition from tradition to modernity- all combine to aggravate the inequalities that women suffer to a point at which their existence is reduced to a continuous battle for survival. Improving the status of women is regarded as the key to narrowing the gender gap and achieving a better quality of life. Women are under great social control and scrutiny which has restricted what they can say and where and to whom. Cultural moves in almost every social set-up determine women’s socialization in no uncertain terms. This has an important bearing on their ability to communicate and express their thoughts. To discuss women empowerment it is necessary to deal with the present situation of women in India. I would like to briefly discuss certain key aspects related to the women which media should adequately cover and facilitate the process of empowerment of women. Gender Inequality A vast majority of Indian women work through out their lives but the fact is that it is not officially recognized. Statistics on work force shows low figure of women workers. There is a serious underestimation of women’s contribution as workers even though when given a chance they have convincingly proved their ability. Women’s workforce participation the percentage of adult women who are actually working is accepted indicator of women’s status and component of the Gender Empowerment Measure (GEM) used in GNDP Human Development Reports. According to a survey conducted by NCW covering over 1200 women in both organized and unorganized sector it has been found that 50% experienced gender discrimination by way of physical and mental harassment of women at work. The survey reported discrimination not only in salary but also in promotions, work distribution and working hours. Promoting gender equality was identified by the Government as priority strategic goal for the UN System in3 India under UN Development Assistance Framework. We should not forget that Gender Equality is not just a women’s issue. It is an issue for the nation. Wage discrimination Women generally earn a far lower wage than men doing the same work. In no state in India women and men earn equal wage in agriculture. This is equally applicable to other areas of works such as mining, trade, transport services etc. In the various work sectors average wages earned by male is more than the wages earned by female. I would emphasize on the findings of UNDP which were published as Human Development Report concerning gender equality. It says: â€Å"Women’s work is greatly undervalued in economic term. The value of household and community work transcends market value.† The media can certainly bring some of these biases in to light. Specially, women journalists must take up this cause. The Indian constitution makes it mandatory to give equal protection to every citizen. Thus sympathetic media, judiciary and executive should stand for this together. Reform movement too is necessary in this regard. Crime against women The soaring crime rates and violence against women in the country reflects women as weaker sex who are being dominated and exploited. They face violence inside and outside the family throughout their lives. The Crime Record Bureau of India’s website shows that in the year 2006 (latest data available on website) total crime reported against women was 1, 91731. Police record shows that a woman is molested in the country every 20 minutes; a rape occurs every 34 minutes and every 43 minutes an incident of sexual harassment takes place. Every 43 minutes a woman is kidnapped and every 93 minutes, a woman is killed.4 Before empowerment of women can be achieved it is necessary to enable women to give voice to their experience, their sufferings, and for society to understand them as human being and respond to them with sensitivity. Under Representation in important position Women are under represented in governance and decision making positions. At present women represent approximately 8-9% of Parliamentary seats and less than 6% of cabinet positions. Less than 4% seats in High Courts and Supreme Courts are occupied by women. Less than 3% of administrators are women. Health Millions of Indian women simply lack the freedom to go out of the house in search of health services they need. According to National Health Survey – 2 only 52% women in India are not even consulted on decision about their own health. The antenatal and postnatal care are beyond the reach of many Indian women. The National Health Survey – 2 estimate mentions that some 1,00,000 to 1,20,000 women die every year due to pregnancy related causes. In some States death rate is quite high and alarming. The rate in India is quite higher than the maternal mortality rate surveyed in Cuba, China, Srilanka and Vietnam. The majority of women go through life in state of nutritional stress. They are anemic and malnourished. Girls and women face discrimination within the family; eating last and least. Gap on Male-Female Ratio Men out number women in India, unlike in many countries where the case is otherwise. The main cause of the gap in the male female ratio is prevailing practice of female fetus killing specially high in Punjab, Haryana and Rajasthan. In these states, the ratio is shockingly low as compared to other Indian states. Female infant mortality rates are higher than male infant 5 mortality rates. Sample Registration System (2000) reveals that female infant mortality rate is 74 per 1000 live birth. The mass media needs to focus on this health issue of women. The various scheme incorporated by the govt. requires wider coverage so that women especially from economically weaker section can be benefitted from them. Women Education Education of women enables them to set their own priorities, seek knowledge and information to make their informed choices. The literacy rate among women continues to be lower than those for men. As per data of 2004-2005 available with the National Sample Survey, literacy rate per 1000 amongst rural women is approximately 450 and amongst urban female is almost 700. If we view overall position, there has been a positive development and female literacy rate has gone up 50% as per the National Sample Survey 1997 report. Despite this progress more than 245 million Indian women can not read and write. Only 50% of Indian women are literate as compared to 65.5% of men. Far fewer girls than boys go to school. Even if they are enrolled, many of the girl students drop out of the school. The female adult literacy rate in Malaysia, Srilanka, China, Vietnam, and Indonesia is more than 70% and higher than that in India. Media’s Role in empowerment of women in India Communication is extremely important for women’s development and mass media play significant role. It is to be noted that growth of women’s education and their entry into employment have contributed to the growth of media. In all spheres of life whether for controlling population growth, spread of literacy or improving quality of life for vast masses, women have crucial role to play. However, women can be expected to play this role when they become conscious of their strength and are not deliberately marginalised by male domination. In this context, media has an important role to play – to create awakening in women to achieve their potential as the prime movers of change in society. In today’s world, print and electronic media play a vital role in effectively conveying message that needs to be conveyed. Portrayal of women by the Media By and large the media scene in India is that media does not address serious issues about exploitation and inequal treatment to women in different spheres but is keen in reporting sex related incidents by way of sensationalizing news of atrocities on women. Thus instead of highlighting the exploitation of woman they end up becoming one of the reasons in increase of violence as their coverage more often than not tend to glorify the crime against women. It is true that media has brought to light, as never before, certain misdemeanours against women but in a very subtle manner it also perpetuated the stereotyped image of woman as a householder and an inconsequential entity in the traditional value system. Generally, women’s problems never figure on the front page of a newspaper unless it is a gruesome murder or a case of rape. Newspapers even on women’s page does not usually address relevant issues for women empowerment but reporting is concerned with beauty tips recipes, fashion syndrome etc. 7 It is unfortunate that there is lack of sensitivity among the newspapers in general to women and their problems. I would like to refer to the Study conducted by the Media Advocacy Group viz. â€Å"Violence against Women: Media Coverage and Representation†. The Media Advocacy Group made the following recommendations on reporting violence against the women. (i) Media needs to take an extended, broader view of crimes against women. It has to be instrumental in conducting a social audit on factors responsible for increasing crimes, particularly against women and children, including indifferent investigative procedures, miscarriage of justice, and growing social impunity of the perpetrators of crime. (ii) It also has to be instrumental in creating an awareness among civil society of the causes and nature of the crime itself, and of the preventive measures. (iii) When treating these issues, media has to be extremely factual and empirical. The study also stated that the only regulation that governs a sensitive reporting on this issue is that the rape victim’s name should not be disclosed. Barring this, the study found that everything else is graphically reported. Often the victim’s family name and address is cited, making a mockery in the letter and spirit of the regulation. Though much of this violation and malpractice are committed by a small group of publications, others are spurred on to imitate and keep pace with the sensational trend. Therefore, I urge the media to take a serious look on the issue and do self-regulation and self-monitoring with extreme care and caution. Aarushi murder case is another prime example of irresponsible and sensational reporting by the Media. The gruesome murder of a teenage girl for days have been the sound basis of increased TRPs of the News Channels. The media both electronic and print are morally and legally bound to avoid sensationalisation of news relating to victims of crimes. The Press Council of 8 India had already drawn guidelines on the subject and appeals to media to follow them meticulously while reporting atrocities on women/child. It is important for me to refer at this point of time to, also an important issue that greatly and gravely impacts women in overt as well as covert manner, the HIV/AIDS reportage by the media. The Press Council had focused on the issue way back in 1993 when the AIDS was treated as an incurable ‘epidemic’ and anyone who contacted it was pariah. The prime sufferers of such ostracization were the women, being treated as an important cause and carrier of the so-called des ease. Much water has flown down the ganges, since then and with medical advances, it has become necessary for the media to focus on the issue with not just a proactive but positive approach. Therefore, the Press Council has in consultation with the UNDP and the activists of the field redrawn the guidelines for media reportage that find place in the souvenir that is to be shortly released. I hope that guidelines, in the form of easy to refer ‘Dos’ and Don’ts’ and detailed ones for indepth understanding of the issue, will find place on the desk of every media person and their coverage of the HIV/AIDS stories will help the world handle the issue with greater sensitivity. Limited coverage in Media Newspapers cover women’s problems drawing the attention of policymakers to issues requiring immediate attention such as the adverse sex ratio, infant and maternal mortality, crime against women and the effects of poverty on women and their families. But this coverage is very limited with the rest of the space occupied by cinema actresses, models, video jockeys (veejays) and the rich women and their hobbies. Many of the women’s magazines are devoted to fashion, glamour, beauty aids, weight reduction, cookery and how to sharpen ‘feminine instincts’ to keep men and their inlaws happy. There are comparatively fewer articles on career opportunities, health awareness, entrepreneurship, legal aid, counseling services, childcare9 services and financial management. A study in this regard was conducted in Jharkhand, Chattisgarh, Uttaranchal, Uttar Pradesh and Jammu and Kashmir. Two regional newspapers and two English newspapers were selected for the study. Prominent newspapers only publish 5% of women related issues and 8% are published on main page and remaining are placed inside. Study showed no importance is given to development issues of women. In the television serials women are the central characters, but they are portrayed largely as tormentors or the victims while the men very often take sideline and just seem caught in a web of unfavourable circumstances. Television culture has portrayed a breed of weak, indecisive men ensnared by sexy women when in reality men also play an active role in oppressing women in various ways including subjecting them to physical assault, rape, pushing them into the sex trade and even abandoning them. It is only desirable that serials should be close to reality and give message to the viewers where and how the society is going wrong. This portrayal of women in media has led the National Commission for Women to recommend amendment in the Indecent Representation of Women (Prohibition Act), 1986. The NCW wants to include new technologies like MMS and the electronic media and some which were left out side the ambit of the Act like posters and TV serials which perpetuate stereotypes of women. Explaining the reason for including soaps in proposed amendment in the Act, National Commission for Women has stated that â€Å"women are either being portrayed as Sita (Ramayana) or as Kaikayee (Ramayana) and there seems to be nothing in between the two extreme characters being shown in Soaps. Divorces, adultery are highlighted frequently in Soaps where characters break the law without repercussion.† Negative images or just portraying reality is not enough. Infact, it can often be harmful. It has been observed that sheer duplication of the dark side of life can often lead to apathy and passivity. This can be avoided by10 depicting the positive images or success stories of women in whatever sphere they happen. There is need to produce programmes that talk about income generating schemes for women. Unfortunately, in these kinds of ventures typical â€Å"womanly jobs† like papad-making, sewing, embroidery, pickles making etc. are propagated. Stress should be given on non-traditional skills which can break the myth that women are suited to certain kinds of jobs only. A systematic survey of the existing schemes (Government/nonGovernment) and presentation of the analysis and changes needed to upgrade the schemes which would make them more purposeful is essential. The distance between women and media not only deprives the women of their right to information and knowledge but also keeps the women in the dark regarding the blatant misuse of the female and the distortion of the truth. Although the images of women as reflected by the different mass media in the country are not very different, it will be an interesting exercise to study how these images feed and reinforce the stereotypes. The distortion of realities by the media has increased the gap of understanding between the different sections of society. Effective informative communication is one of the most important channels for the growth and development of women in the informal or unorganized sector, as without information regarding services and benefits available through legislation, government schemes, banks and voluntary organizations, women can hardly take advantage of them. Thus the media should take into consideration the following points. (i) The media must project the working women in the unorganized sector as worker and not merely as performing the duties of wife/daughter. They being major earners, they must be projected as producers and not merely consumers.11 (ii) The media should make deliberate attempts to not only project the problems of women in poverty, but should monitor in such a way that conflicting role models are not depicted, nor derogatory references to their work are made. (iii) To improve content and coverage, coordinated efforts for increased interaction between NGO’s, women’s social action group, research organizations, institutes of mass communication, and the media personnel should be developed. There are quite a few Reports findings on the complex issues relating to women empowerment. Very often the media come up with study on women related subjects which more often than not are driven by market forces. One study claims that women prefer men with hybrid cars while another says women are genetically devised to shop. Then there is a study which says women are more attracted to bad boy types. This reveals that women have become new research subject mostly in less significant areas. In fact, research is necessary to understand women in its potentiality to usher in a new era. It is difficult to distinguish between genuine research and studies that are gimmicks more so when news reports do not identify where these studies are coming from. A large proportion of the research findings published in major news outlets today is sensationally packaged to draw attention. This is where the media must step in to help readers to know relevant facts concerning women empowerment. It will be only appropriate if in the interests of full disclosure, they should make clear in their reports who was funding the study and which scientific journal published it. This information can help readers to decide for themselves which pieces of research are closer to the truth and which are not. Various studies were undertaken on the women and media to ascertain how the media portrays women and how the women related issues are presented, how much significance is given to them. Such study has revealed that issues pertaining12 to development of women are never emphasized adequately. Women are portrayed not for feminine beauty and artistic portrayal but for infusing sex appeal more often than not entering the arena of obscenity. It is necessary to have dispassionate in-depth study by social activists and media to ascertain why obscenity has risen so much in media. Unless there is any change in the social perception of women, it will be difficult to curtail obscenity in media. Women Journalist in Media In such a rapidly changing environment, women in media have a large responsibility in not only changing attitude towards women but also shaping public opinion. With women holding responsible position in newspapers or electronic media, their competency should extend to a wider area and a range of issues. More importantly, a woman journalist is expected to show more sensitivity to issues relating to women and to more meaningful insights and perspectives. Like most professions, in the media too, women have struck out boldly, beating a path, which is both impressive and inspiring. The last five years have seen them pouring out into the mainstream, acquiring hitherto unattainable positions and proving their mettle, be it the print or the television media. In short, women have become indispensable in the field. Women’s organizations and media groups must play an active role in promoting this change. It is heartening that a wide variety of women’s media initiatives are making a positive impact. Women have been latecomers in media profession owing to social, religious taboos which operated as social sanctions. The employment of women in media assumes crucial importance at this juncture of our economic development. Beside Independent Public Corporation of Media (DDAIR),13 the private owners of TV channels with ownership of Terrestrial outlets and satellite up linking facilities in country itself have flourished. This has brought a boom in employment thereby increasing the percentage of women media professionals. The rough estimates however show that although the number of women in both the media has increased in absolute terms, their ratio to men has more or less remained static. A deliberate policy for ensuring adequate representation of women both in the public and private sectors of the media is therefore a must, not only for giving women a source of livelihood but also to ensure their adequate and effective representation, and to make the media truly national and representative in character. A significant number of women journalists are very successful in magazines dealing with various problems of women and child. With sensitivity and skill for analyzing events in depth, issues such as women abuse and exploitation, harassment of women at workplace and the trauma of HIV infected women, female infanticide in rural areas find a prominent place in such magazines. The magazines deal with the issues more in depth compared to newspapers and women are considered competent to handle such stories. As per a study in the NCR there are around 900 women journalists and even in cities like Chennai the number is impressive 200. Journalism is no more a male domain. This new trend has also led to a change in the portrayal of women in the media in general and newspaper in particular. It will not be out of context to mention here the success of ‘Khabar Lahariya’. A group of eight women belonging to backward class bring out this paper from the Bundelkhand region. This paper which is being funded by an NGO was started with an aim to encourage women to fight for their own rights. such kind of initiative are required in every nook and corner of our country, so as to empower the women at grass root level. The risks women in the media face, both in the urban and rural areas, have also to be seriously considered. As we move down, from the14 metropolitan towns and the state capitals, the risks increase. At the district and taluk levels, from where the bulk of the print media is published, and which are more news-worthy places for the local and regional news contents, there is more conservation, more rigid social outlook and greater resistance to social change and new trends. In these areas women join new professions like journalism sparingly. In remoter rural areas a woman journalist and particularly a reporter is a novelty not easily accepted and assimilated in the social milieu. The result is media women have to work almost in isolation particularly at the ground levels, if they are at all employed. The cases of sexual assault and harassment of women reporters are very often reported. Women in such cases have to take a calculated risk in joining the profession. Odd hours of job make the women journalists vulnerable. Recent murder of Ms. Soumya Vishwanathan, Producer of News TV channel in Delhi shows women journalist workers are more exposed to the risk of physical assault, even their life. It is noticed that more and more young graduates are joining the journalism degree and diploma courses, with an ambition to make a mark in the profession, and quite a good proportion of them are girls. With the rapid expansion, almost a proliferation of the electronic media through satellite channels, with the popularity of the FM on the radio and with the growth of the print media, notwithstanding the electronic media, now there is a good scope for absorption of both men and women qualified journalists in various media outlets. Women, young and old, are prepared to weather the risks. The society, therefore, must make arrangements to provide adequate security to the vulnerable section of women in the media to promote their participation at all levels. I find extremely appropriate here to refer to the recommendations made by the Joshi Committee regarding positive portrayal of women on Doordarshan. But these recommendations are equally relevant to all form of media. These recommendations, if followed in letter and spirit would certainly 15 go in long way in enhancement of women’s empowerment and facilitate drastic reduction in cultural biases as well as gender biases. They are 1. The women’s issue one of the utmost significance to the country as a whole and there is need for a widespread understanding that the nation cannot progress, as long as women are left behind as the lesser half of society. Therefore, the improvement of women’s conditions, status and image must be defined to be a major objective for media channels. 2. The Government must at the earliest formulate clear guidelines regarding the positive portrayal of women on television. This portrayal must take note of women in all facts of their lives: as workers and significant contributions to family survival and the national economy: it must further endeavour to integrate women on terms of equality in all sectors of national life and the development process. These guidelines must emphasis that the â€Å"women’s dimension† must from an integral part of all programmes and not be merely confined to Women’s Programmes, nor to isolated attempts to discuss women’s issues. 3. The number of commercial formula films screened must be drastically reduced, the cheap song-and-dance sequence totally eliminated and the content of such programmes carefully scrutinized in terms of their portrayal of women. 4. Women must not be portrayed in stereotyped images that emphasis passive, submissive qualities and encourage them to play a subordinate secondary role in the family and society. Both men and women should be portrayed in ways that encourage mutual respect and a spirit of give and take between the sexes. 5. The foreign exchange resource should be spent on importing worthwhile educative programmes, particularly those that show the roles, lives and struggles of women in neighbouring and other Third World countries so that a greater understanding and a shared perspective on problems is built. 16 6. It is necessary to ensure that a large number of rural women gain access to TV. Therefore, in the placement of community TV sets preference should be given to the meeting place of Mandals; Mahila Mandals should also be involved in the community viewing arrangement.† Everywhere the media has the potential to make a far greater contribution to the advancement of women. They can create self-regulatory mechanisms that can help to eliminate misleading and improper gender based programming. Media, which wields immense power in a democracy a power which is only expanding and not diminishing, needs carrying out a focused attention about women- related issues and the portrayal of women. It is, perhaps, necessary that the stabilizing force of women must be brought home to the Indian people. In every family and society, there is an ethical and spiritual space, which has been traditionally dominated by women. The principal character in Bernard Shaw’s Pygmalion bemoans, ‘why can’t woman be like man!’ The media can play a salutary and a liberating role to give to the women the distinctive and the exclusive space, which must belong to them to enable them to generate the ethical and moralizing impulses for the entire society. The subject Women and Media is quite relevant in the present day context. From this platform the discussion on the subject is being initiated. The debate on this issue is being proposed to be discussed at the State level and the Press Council is keen that seminars and workshops on this subject are organised at different States and at different levels. I sincerely hope that this initiative will be fruitful. Let this beginning be auspicious (Aiomaramba Subhaya Bhabatu).

Integrating Students with Exceptionalities Essay -- Education

The delivery of education for students with exceptionalities has evolved from complete segregation to the provision of education within regular classes (Andrews & Lupart, 2000). Integration will be successful if the necessary supports and services are in place within the education system. Regrettably, the public special education system currently in use in Ontario is not meeting the needs of integrating students with exceptionalities in regular class settings. Even now, many educators believe that segregation of students with disabilities is justified and not prejudiced (Valeo, 2009). To abolish segregation from the Ontario public school system there is a definite need for strategies. Although there are challenges, there are numerous methods to promote inclusion through integration of exceptional students to include them in standard curriculum classrooms. One of the challenges that Ontario school professionals face is the amalgamation of regular and special education. This integrated system values, supports individual differences, and works in response to the various strengths, challenges, and experiences of all students. (Andrews & Lupart, 2000). The most debated issue for school professionals and advocates is whether a unified system provides students with better opportunities to learn. The reason for this debate is that school professional question if this type of system will diminish options for exceptional students to receive the individually adapted instruction them (Boscardin, 2005). The goal of inclusion through integration is to make available instructional strategies that effectively produce acceptable educational results for exceptional students, and can be implemented in a manner promoting inclusion. Educators must a... .... (2000). The Inclusive Classroom: Educating Exceptional Children. Scarborough: Nelson Thomson Learning. Boscardin, M. L. (2005). The administrative role in transforming secondary schools to support inclusive evedence based practices (Vol. 33). American Secondary Education. Dixon, S. (2005). Inclusion - Not Segregation or Integration Is Where a Student with Special Needs Belonds. The Journal of Educational Thought, 33-53. Harpell, J. V., & Andrews, J. (2010). Administrative Leadership in the Age of Inclusion: Promoting Best Practices and Teacher Empowerment. The Journal of Educational Thought, 189-210. Tomlinson, C. (2001). How to differentiate instruction in mixed ability classrooms . Alexandria: Association for Supervision and Curriculum. Valeo, A. (2009). Education’s enduring prejudices: disability at the door. Dordrecht: Springer Science+Business Media B.V.

Philip Larkin

Philip Larkin Philip Larkin, is a famous writer in postwar Great Britain, was commonly referred to as â€Å"England's other Poet Laureate† until his death in 1985. Indeed, when the position of laureate became vacant in 1984, many poets and critics favored Larkin's appointment, but the shy, provincial author preferred to avoid the limelight. Larkin achieved acclaim on the strength of an extremely small body of work, just over one hundred pages of poetry in four slender volumes that appeared at almost decade-long intervals. Although Larkin can be cynical and disappointed in tone these qualities are not characteristic of all his poetry.It is more accurate to say he takes a realistic and unromantic approach to life which is evident in his poems. In contrast, all his poetry shows a genuine sensitivity to others, and an awareness and sympathy of their life experiences. Church going is one of his most cynical poems. Even the title is cynical. † Church going† can mean goin g to church, or the fact that in his opinion the church is disappearing. 1st line is cynical. Larkin only goes in when nothing is going on, but in his opinion nothing important is ever going on in a church.Shows his disdainful attitude to church with phrases such as † another church† â€Å"little books† † some brass and stuff up the holy end† He is disrespectful, uncaring to church. He pronounces † Here endeth† and â€Å"echoes snigger loudly† Larkin is making fun of church and mocking it. But later in poem shows his sensitivity and understanding that men have an innate need to believe in something greater than themselves, and churches fulfill this need † A serious house on serious earth it is â€Å"and † Since someone to this ground†Although he atheist is sensitive to needs of others, and even empathies with others' feelings to some extent. In â€Å"Whitsun Weddings†. Larkin begins with very an everyday dis appointment, as he is â€Å"I was late getting away† for the weekend on the train. This shows Larkin’s very realistic perspective, down to earth problem. He then comments on his disappointment at man's ruination of the landscape, with observations such as † canals with floating of industrial froth† and â€Å"A hothouse flashed uniquely: hedges dipped and rose† the landscape is squalid and decaying because of man.When train reaches town it is nondescript† with acres of dismantled cars† Larkin than to his disappointment becomes cynicism when he starts to take notice of the people he can see rather than landscape. Brides are â€Å"parodies of fashion† who â€Å"survived † their wedding ceremonies. The whole concept of these country weddings is â€Å"wholly farcical† with â€Å"nylon gloves and jewellery-substitutes†, and â€Å"bunting-dressed coach-party annexes†. But he loses this cynicism to recognize mom entous power of love, marriage and commitment † Stood ready to be loosed with all the power.That being changed can give. This illustrates his sensitivity to the huge emotional significance of this day to the newly weds. He continues to display his sensitivity to power of love in final image of † like an arrow-shower†. Here his sensitivity can be seen as slightly tinged with cynicism in final words † somewhere becoming rain† love can decay and deteriorate until it becomes rain, not joy. â€Å"At Grass† can be read as Larkin being cynical about how horses are just forgotten when they are retired and no longer racing, but in final analysis Larkin seems think they happier now than before.Certainly right through poem Larkin shows remarkable sensitivity to horses plight † till wind distresses tail and mane†. With one â€Å"the other seeming to look on † the other. Really identifies with them † Do memories plague their ears like flies? † But he concludes â€Å"They shake their heads† – in contrast to being disappointed that they are forgotten and left alone now, rather than â€Å"fabled† as they were 15 years ago, when they were feted with â€Å"long cry† and reporters rushed to write headlines about them, they now † stand at ease, or gallop for what must be joy†.Larkin's sensitivity and empathy for horses mean he drops his cynicism and disappointment at their fate, and realizes they are happy. The poem â€Å"ambulances† takes a realistic view of the inevitability of death, and the pain it causes for the victim and family/friends. â€Å"All streets in time are visited† by ambulances, and death. The victim has â€Å"A wild white face that overtops† This is the effect of the fear that comes to us all in face of death. There is a sense of disappointment and pessimism in this poem, and cynicism that what we think is so important is useless when faced with death.As Larkin says all the activities we are so busy with in life, and think are so important are really meaningless â€Å"sense the solving emptiness that lies just under all we do† Only when faced with death do we appreciate the emptiness/meaninglessness of our lives, and the futility of all we do when it is inevitably going to end in our death † And for a second get it whole ,So permanent and blank and true† In stanza 4. Larkin shows sensitivity to feelings of those involved † the sudden shot of loss†.And † From the exchange of love to lie Unreachable insided a room†. Tone changes again to futility of life as it is just a rush bringing us † Brings closer what is left to come† and â€Å"dulls to distance all we are†. â€Å"Cut grass† is similar in theme to â€Å"Ambulances† Death is inevitable and unavoidable. But his use of onomatopoeia connects reader to the grass, and evokes our sympathy, and in this way Larkin again shows sensitivity, even to inanimate things. And although theme is pessimistic, poem ends positively.Recognition that despite individual death time continues to pass and life goes on. While in many poems Larkin is cynical and disappointed about life, he is always sensitive to sufferings and feelings of others. He is characteristically coldly realistic about life and death, and while this sometimes develops into feelings of disappointment, cynicism and pessimism, he is open to seeing joy, meaning and hope in life too. This is what makes you as the reader so vunriable to his poetry because it is so realistic and touching your everyday emotions.

Bmw Organizational Structures Essay

Well first what is culture and how do you define it? It can be defined in many ways like what I think it is. Culture to me is the way we as a people are perceived by others. If you take that outlook and put it to a company say like BMW it merges nicely. What goes through your mind when you see someone driving in a BMW? If you’re like most people a number of things and it can be anything thing like nice car, they got money, what’s his job, etc†¦ But most the time when someone sees a BMW on the road they associate with some form of being successful. That I my eyes is a direct impact on a culture and in retune it impacts the company’s culture. How you ask? Well let me see if I can explain it the way see it. BMW has been a status symbol for as long as I can remember and longer early to mid-70’s. Today even more so and that makes people want to own one. Which makes them strive harder to be successful and in return makes the economy grow and that raises the bay in our culture as a people. The impact on that company makes them grow, build higher quality products and so forth. So it’s a big circle, the better we do the better they do. The more the company grows the better it is for our culture by make more jobs that boost the economy which boosts the way we fell about ourselves and that directly affects our culture. But it doesn’t stop they companies like BMW do more than make cars and jobs. They are pioneers of technology, safety innovations and many other things. One of the down falls of this can be said that it is taking the American out of being American. What I mean by that is that we are striving to own an import car not an American car. Cause to me there is nothing like being American and driving a big horse power American v8 muscle car. (I own a BMW M5 Funny right!) But at least I got the v8 right. One other down fall to that as for our culture is that by BMW being such a status symbol many people do resort to desperate act to obtain that status. And that bring a negative aspect to our culture. I remember working at Academy Sports a several years ago. I was one of the first at this store I even built the store (us on the build team) then stayed on as an associate. Saw many store managers come and go. With each one they left a mark on the way we did things in the store. We went form overnight receiving and stocking at the being to coming in early and finally to doing it during work hours. Each manager also had their own way they wanted the store to look, people act, way we greeted consumers, and even dress codes. Every one changed the leader roles around till they found what worked for the way they wanted thing done. So you could say in the process of 2 years I got culture shock about 4 times. So that’s one of my dealings with culture change within an organization among many others. Reference: bmwgroup.com

Vampire Lore essays

Vampire Lore essays The Vampyre was written at a time when Europe was in upheaval, having just experienced the French Revolutionary and Napoleonic wars. This can be detected in a slight xenophobia present in the story, evident in the distrust of the continent. Whereas Britain is depicted as a country of aristocracy, enjoying themselves frivolously but harmlessly (until Lord Ruthvens entrance), the countries visited by Aubrey and Ruthven on their travels are shown to be places containing endless ancient ruins to be discovered, populated by a superstitious people (particularly Ianthes family, complete with the supernatural tales of her nurse) that believe in such ridiculous notions as the living vampyre. Europe is portrayed as being mysterious and, later, dangerous, with the unexpected and violent attack in the Greek hills. This view would seem to be more Aubreys than the authors, however, for, as the story develops, each of the rural Greeks portentous worries comes to pass. Rather than ultimately showing the superstitions to be baseless and ludicrous, Polidori in fact confirms it all, especially with the final, melodramatic and very conclusive statement that: Aubreys sister had glutted the thirst of a VAMPYRE! Foreshadowing is also employed extensively, enabling the reader to anticipate events far in advance of the primary character, Aubrey. The links between the legends of the vampyre and Lord Ruthven are built up slowly but clearly. One of the first things we learn of Ruthven is that, whilst gambling, he likes to be in total control, and preys upon the rash youthful novice, his eyes [sparkling] with more fire than that of the cat whilst dallying with the half dead mouse. This is a clear parallel to his vampiric tendencies, in which he targets young and innocent girls. We go on to learn of his irresistible powers of seduction&...

Business Research Report for Communication help

This research is significant for me to understand the advantages and disadvantages of using the social network in business. From the introduction chapter, it can be evaluated that social networking platform may offer different services in terms of business communication like communicating with consumers about their needs and desires as well as effective to deliver the goods and services to the bulk of people (Rennie, and Morrison, 2013).This tool is also beneficial to get feedback about services for further improvement. Consequently, this chapter has not only improved my understanding but also enhanced my skills regarding research field. Along with this, it is analyzed that the project scope is wider which entails the development of Amazon business by using the social networking platforms like Linkedin, Facebook, and Twitter (Leonardi, et. al., 2013). As a result, this project is beneficial for me to implement this within an organization as it can enhance my personal as well as professional career. Through literature review, I have learned that the key advantage of using social networking is associated with a cost-effective approach which is required for business development. In this way, it is observed that a large number of sharing through online networking practices not only free of cost but also easy to access as well as beneficial to create the profile of the company and post the information about the products and services (Bryman, 2015).  As a result, I can use the social networking practices within an organization as I can grow in the marketing field in short-term as well as long-term. It is also analyzed that Amazon has gained its revenue by using the social networking strategies which enables it to build a distinguished image as compared to other e-commercial sites in the retail sector (Denscombe, 2014). This experience was effective for me to gain the revenue of company as compared to other key competitors. As a result, it could be significant to be a good marketing manager in future. I have also learned that company should facilitate the customers to access their websites by using the different platform of social media. In this way, it is observed that Amazon provides facilities to simply hashtag facilities to their customers for their products on Twitter (Chu and Du, 2013). This learning was beneficial for me to promote the company’s products and services through different marketing channels. During this research, I have also boosted my understanding regarding advantages of social networking sites. In this way, it can be evaluated that different sites like video, Ryze, and Linkedin are used to segment the particular market. This tool is used for formal business communication and also enabled the company to interact with the customers (Luo and Zhong, 2015). This experience has beneficial for me to improve my research and marketing skills. From this research, I have also extended my understanding regarding the limitation of social networking. In this way, I have learned that social networking sites can be quite risky for the business in case of data misuse. It is analyzed that if social media platform does not handle appropriately, then it may create a negative brand image in the customer’s mind. It may lead to decline revenue of the products and services (Okazaki and Taylor, 2013). As a result, I am able to create favorable brand image among customer’s mind. This will also improve my personal as well as professional career. Through this research, I have gained my experience regarding web-based social networking. In this way, it can be evaluated that web-based social networking is used in the dynamic changing environment and also beneficial to increase the return on investment. Furthermore, brand loyalty can be improved by taking the actual responses from the web-based social network (Asadi, et. al., 2014). This learning provides me the opportunity to implement the web-based social networking strategy within an organization. From the research methodology, I have learned that both primary and secondary data collection method is used to formulate the feasible result. In this way, the primary question is beneficial to assess the essential data and getting the reliable and valid outcome. But, at the same time, it is observed that secondary questionnaire is less effective as compared to primary based question (Bernard and Gravlee, 2014).   This learning is beneficial for me to create the research questionnaire in an effective manner. Along with this, I have learned that research hypothesis is a set of assumption which is created for obtaining the effective result. At the same time, it is analyzed that both qualitative and quantitative approach has been used in research in a different manner. I have gained my knowledge regarding the process of qualitative research. This process includes different steps like general research question, selection of subject matter, gathering data, analysis and interpretation, and conclusions and findings (Certo, 2015). It enables me to use these process in further research in an appropriate manner. During this research, I have also gained my knowledge about simple random sampling method . This method is used to find, and pool the information from those respondents who are entailed in research with the different intention (Bernard and Gravlee, 2014). This method is beneficial for me to choose the participants from a large number of population. From the study of quantitative research, I have gained my experience regarding the different process of quantitative research like gathering of data,   data analyzing, interpreting findings and preparation. At the same time, I have increased my knowledge regarding research instrument. In this way, I have learned that there is a various method to measure the rating instrument like rating schedule, time and motion log and performance checklist. This research has also gained my understanding regarding research limitation. In this way, I have learned that inadequate resources, inability to control the business purpose, and lack of time with the statistical tool. In the last, I have increased my knowledge regarding time schedule which is beneficial for me to perform the activities in a specified time period. Asadi, A., Wang, Q., and Mancuso, V. (2014) ‘A survey on device-to-device communication in cellular networks’,  IEEE Communications Surveys and Tutorials,  16(4), pp. 1801-1819. Bernard, H. R., and Gravlee, C. C. (Eds.). (2014)  Handbook of methods in cultural anthropology. UK: Rowman and Littlefield. Bryman, A. (2015)  Social research methods. UK: Oxford university press. Certo, S. (2015)  Supervision: Concepts and skill-building. UK: McGraw-Hill Higher Education. Chu, S. K. W., and Du, H. S. (2013) ‘Social networking tools for academic libraries’,  Journal of librarianship and information science,  45(1), pp. 64-75. Denscombe, M. (2014)  The good research guide: for small-scale social research projects. UK: McGraw-Hill Education. Leonardi, P. M., Huysman, M., and Steinfield, C. (2013) ‘Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations’,  Journal of Computer?Mediated Communication,  19(1), pp. 1-19. Luo, Q., and Zhong, D. (2015) ‘Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites’,  Tourism Management ,  46, pp. 274-282. Okazaki, S., and Taylor, C. R. (2013) ‘Social media and international advertising: theoretical challenges and future directions’,  International marketing review,  30(1), pp. 56-71. Rennie, F., and Morrison, T. (2013)  E-learning and social networking handbook: Resources for higher education. UK: Routledge.

Circular Distributors Marketing Services Essay Example | Topics and Well Written Essays - 2000 words

Circular Distributors Marketing Services - Essay Example Now a days with the easy availability of information, companies generally wishes to target individual customers rather than going for a mass population. Therefore it has provided a huge opportunity for the firms indulged in supplying of services. Apart from providing information about the consumers to their clients these organisations on behalf of the client also communicates the messages to the target consumer group. The report is principally focused on the market analysis of Circular Distributor’s Ltd. In this process the report will try to make an analysis of their service offerings and portray it in a meaningful way. The report will also try to put out a new service development strategy for the company. Apart from this the dissertation will also highlight some of the ways to implement the newly developed strategy. Circular Distributor’s Ltd: A Brief Overview Circular Distributor’s Ltd. is an organisation which is considered as the pinnacle of information prov iding service industry. The company is in business for more than 50 years. The company mainly work as the supplier of services to the target consumers of their clients. ... Therefore it is highly recommended that that service organisations should constantly keep an eye on the turbulent marketing environment and take necessary steps in order to respond quickly to the demanding situations. The company is mainly in the business of providing direct marketing services for its clients. These include selling of informational services, door to door delivery and later came up with different publications. The company is also in a strong association with its client Lever brothers, for them the company has delivered around 10 million free samples to different households throughout the United Kingdom. The important and noticeable publications of the company include Emma’s diary, one step-ahead publication, Emma’s diary pre-school guide and married life. Each of the variants was meant for different segment of customers. For example Emma’s diary was only intended for pregnant women (Emmasdiary, n.d.). Since the company is associated into diversifi ed business lines there will be availability competitors from different segments, but the major competitors of the company are Claritas, ICD and Experian. Market Analysis: Circular Distributor’s Ltd. Circular Distributor’s Ltd. started its marketing operations in the form of scatter gun approach but later changed to distribution mode. The company generally delivered promotional leaflets as well as Fast Moving Consumer Goods (FMCG) like soaps, shampoos and tea bags among others to the households of different consumers. But such system is considered quite one-dimensional in current scenarios and therefore some new techniques were necessity for the company to survive in the long run. And with the course of time industries like FMCG had more exciting